Compatibility Screening
We use creativity/articulacy screener questions for most of our qualitative recruitment;
‘3 uses for a brick’, ‘name 3 famous people you’d like to be stuck in a lift with’ etc.
But to recruit groups that really spark off each other maybe we should start using the best compatibility questions courtesy of US dating site OK Cupid.
Their blogger has access to the sort of real world behavioural data that trumps self-reported attitudinal data and he presents it beautifully. Well worth a surf.
By the way the killer questions are:
Do you like horror movies?
Have you ever travelled around another country alone?
Wouldn't it be fun to chuck it all and go live on a sailboat?
Do you prefer the people in your life to be simple or complex?
Do spelling and grammar mistakes annoy you?
Wise words
David’s excellent talk at the MRS’ Advertising Research Conference detailing an innovative methodology we used for HSBC across 9 countries is online here.
So far he has had 4 million less hits than a cat meowing but he lives in hope.
Two new blonds
Welcome Simon and Hereward.
Simon Lamey (left) brings many years of research experience. He joins us from Truth and was previously at Wardle McLean.
Simon decided that he wanted to specialise in creative development research so it had to be The Nursery for him.
Hereward Feldwick has joined us from Tokyo and brings fluency in Japanese plus a passion for cheese.
End this filth!
Campaign’s diary recently gave the oxygen of publicity to the scurrilous site ‘Things real people don’t say about advertising.’
This is serious. If word gets out that real people don’t think like this we could be out of a job.
Please sign our online petition to have this commercially damaging site taken down.
