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Tuesday, July 15, 2008

WARC Advertising and Consumers

Went to the conference that Chris has put together and chaired for WARC each summer for the last few years.

Eighty odd of the most switched on digital, new thinking savvy people attended. I loved the talk from Stephen Phillips about Snakes and Ladders being how people make major purchase decisions. It feels so right. Great talks also from Toby of Dare and superstar DJ sets from uber bloggers Mark Earls and Faris Yacob.

There’s an official blog write up here.

Posted at 12:50 AM |

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