Into CHI today to see Neil Goodlad and take him through our quant thinking so far. Obviously the timing gods are smiling on us. Neil was struggling to find a sensible research proposal to track the new Tiger Beer campaign targeting drinkers in trendy bars with ambient and in bar activity. None of the proposals had anything that was going to provide useful feedback for a campaign that would slip beneath the radar of conventional tracking. He was already steeling himself to the prospect of more ‘flatline’ tracking.

So a bit of a win win really - we came away with our first client hooray and he came away with a piece of research that could actually help!

Must do this more often

David.