Ads they love

18th May 2006:

18-19 year old males from Staines:

Ocado’s radio ad is good
Humour is important to an ad
Quaker Oats Granola – Windy Miller and PC McGarry
Bad ads are memorable too: Anchor Butter range
Voiceover from little britain – good to have voiceovers that you recognise – you listen to them a bit more

25-34 year old women, with kids, living in Staines:

Budweiser lager - Frogs
Kellogs Coco Pop Straws popular with children of the respondents

35-44 year old males, with kids, living in Staines:

Football ads at the moment are noticeable
Carlsberg ads (wrongly attributed) are good – Best Football Team
Don’t like mobile phone ads and ads for ringtones
Claims Direct ads: not good ads
Car ads are best because of the music and chance to see cars – Honda is best – Dancing Transformer
Clever ads are the best sort of ads
Nike football ads are good
Build up to world cup will mean lots of football in ads
Carling - Street Football Analysis

23rd May 2006:

Women aged between 41 and 55 years old with kids living in Surrey:

Ocado ad is not a good ad: the music is not good
Gap ads are enjoyable
Waitrose ads are good
Marks & Spencer – Come Up and See Me
Guinness – Evolution: very quirky and unusual
Beer ads are “always” appealing
Pedigree Chum dogs and Pampers Nappies are good for the cute factor
Strongbow Sirrus – Mobile Phone
Renault Clio – Shake Your Ass
Volvic Bottled Water - Pole Dance
Marks and Spencer Food: one person said the chocolate cake is especially tempting and makes you want to try it. Another said ‘whatever they advertise, I end up buying!’
Yellow Pages – Car Seat: good ad
Kellogg’s Crunchy Nut Cornflakes ads are annoying
Pringles Football ads are good

Women aged 25 to 35 years old without kids, living in Surrey:

Heat Magazine – Scream – Jordan
Nationwide Mortgages – Brand New Customers only: quite funny
Yellow Pages – Car Seat
Sheila’s Wheels and Halifax ads are good: ones you can sing along to
Direct Line ads and the red phone are annoying
Honda - Choir
Wacky and weird adverts and ads where the makers have tried to be clever are least favourite ads
First Magazine – Hostess: all a bit weird and confusing
Heinz Tomato Ketchup – Seedling

Women aged between 25 and 40 years old with kids, living in Surrey:

Vauxhall Zafira – New Neighbours
Cif Cleaning Products ads: v annoying and unrealistic – overacted
The National Lottery – The Big Win (A Smile and a Ribbon)
Honda – Choir: “I hate it!” said one respondent. Another said “I would turn the telly off (when it comes on)”